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Are Facebook Pages Worth It Anymore?

Are Facebook Pages Worth It?

Facebook has taken the internet by storm since its release date in 2004. An estimated 1.35 billion people use Facebook actively each month, which means if you have a business page on Facebook, you are bound to receive lots of exposure. It seems like a good deal, right? Well, whether you’re aware of them or not, there are in fact some downsides of running a business Facebook page. Let’s take a look at the pros and cons of running a business page on Facebook.

Pros

  • It’s free to set up, which is a huge plus if you’re a small business with not a lot of extra money to spend.
  • If you choose to purchase ads, you’ll generate more “likes” and potential customers.
  • Facebook shows you your page insights. You’ll be able to see the reach of your posts, page likes, post performance, post engagement, demographics of fans, etc. Facebook also lets you see how your present insights compare to past insights. You wouldn’t have access to these types of insights if you were to pay to post your ad in the newspaper, etc.
  • A lot of people use social media to find businesses. If you constantly post informational and entertaining posts, you’re bound to gain loyal followers.
  • If you have a website, you can use your Facebook page to traffic visitors to your website. For example, if you are a photographer, you can create a post highlighting some discounts you’re offering. Use a few words such as “visit the website for more ways to save”!
  • By having a business page on Facebook, Facebook modifies your page to be accessed from a desktop or mobile phone.
  • You’re able to see what your competitors are up to. Use this opportunity to learn from their marketing strategies.

Cons

  • You need to monitor your page frequently to ensure you’re not getting spammed. Some people may take it upon themselves to try and sabotage your business by posting negative or offensive comments. People associate what they see and hear to a particular business. Even if you address the issue, you may have not acted fast enough to ensure not many others saw the negative post.
  • Just because your page is growing in “likes” does not mean the same amount of people see your posts. If someone “unsubscribes” from your page, they will not see new posts unless they physically visit your page.
  • If you choose to purchase advertisements, you need to bid higher than what your competition has bid. Otherwise your posts will not have a good chance of being seen by potential customers.
  • It’s time-consuming. If it’s your only source of advertising, you may need someone specifically to manage and monitor the page. This may not be entirely realistic for some small companies.

Verdict

Should you go ahead and create a business page on Facebook? It really depends on how you’ll be using it and if it’s your only source of advertising. There is no harm in making one since it is free to setup. But if you’re spending more money and time by advertising the page and little money is coming in, it’s probably best to consider another avenue of marketing.

photo credit: thierry Ehrmann : Quand Facebook rencontre notre Jolly Roger DDC_9916ret via (license)

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